Pinterest recently added a Today tab to its platform which will show users curated content, as well as information related to the outbreak of the coronavirus. The curated content was launched to occupy people's time while they remain indoors during the outbreak of the virus, and the content will consist of things like recipes, activities for children, and content that promotes self-care.
The Today tabs will also display information from experts related to the coronavirus, where users can select 'Coronavirus advice from experts.' Information from the World Health Organization and the Center for Disease Control will be prominently displayed. The platform also has a banner at the top, which provides people a collection of information and directs users to boards that can help calm them during uncertain times.
Curated DIY Content Apps
Pinterest Added a Today Tab to Show Customized Content and COVID-19 Info
Trend Themes
1. Curated DIY Content - Opportunity for businesses to curate and provide personalized content to engage users in activities like recipes, children's activities, and self-care during periods of isolation.
2. COVID-19 Information - Opportunity to provide accurate and timely information about the outbreak of the coronavirus, leveraging authority figures such as the World Health Organization and the Center for Disease Control.
3. Digital Health Advice - Opportunity for health experts to share their advice and expertise on digital platforms, offering recommendations on staying healthy and managing stress during uncertain times.
Industry Implications
1. Social Media - Social media platforms can enhance user engagement by curating DIY content and showcasing COVID-19 information from trustworthy sources.
2. Food and Beverage - Food and beverage brands can provide curated recipes and cooking tips to help consumers find new ways to cook at home during the pandemic.
3. Digital Health - Digital health companies can offer people access to expert advice and resources to stay healthy and manage their well-being amidst the pandemic.