Even though most stamps come in sticker form these days, Toby Ng's 'Chocolate Mail' gives me the urge for the lickable kind. These first class stamps are designed to look like a bar of chocolate, right down to their envelope-style packaging. Just like chocolate, Toby Ng's 'Chocolate Mail' stamps come in three flavors: dark, milk and white.
Toby Ng's 'Chocolate Mail' design arose from the prompt to improve an already-existing product, and with these chocolate-flavored lickable stamps, it's safe to say Toby's done so in spades. The design received a Red Dot award for Communication Design in 2009.
Sugary Stamps
Toby Ng's 'Chocolate Mail' Makes Licking Stamps Yummy
Trend Themes
1. Edible Packaging - Creating edible packaging for various products could enhance the consumer experience and reduce waste.
2. Novelty Mail - Designing unique and interactive mail items, like chocolate-flavored stamps, adds a fun and memorable element to traditional mailing.
3. Personalized Branding - Incorporating customized designs and flavors into branded products, such as stamps, allows companies to create a strong emotional connection with consumers.
Industry Implications
1. Packaging - The packaging industry can explore the development of edible materials and innovative designs to provide novel and eco-friendly packaging solutions.
2. Printing - The printing industry can capitalize on the demand for unique and interactive mail items by offering specialized printing services for personalized stamps and other novel mail products.
3. Marketing - The marketing industry can utilize personalized branding techniques, such as incorporating unique flavors and designs, to create engaging promotional materials that leave a lasting impression on consumers.