TO-ORIST (pronounced tourist) is a brand that is based on exploration and seems to be a fan of unusual prints and patterns. Their Spring/Summer 2010 collection is full of florals, paisleys and safari-inspired animal prints.
Aside from their unique (and slightly bizarre) clothing, the TO-ORIST Spring/Summer 2010 collection is also completely handmade. Check out some of TO-ORIST's pieces in the featured gallery!
Implications - The Hypebeast website has a few definitions for TO-ORIST that including "A neurotic fixated on exploring unchartered territory whether physically or mentally with no limitation" and "sheer abnormality." It is clear that the brand wants to stand out among others by offering up floral, buttoned-down shirts and paisley-printed tees with unique zipper details.
Safari Floral Men's Shirts
The TO-ORIST Spring/Summer 2010 Line is Full of Surprises
Trend Themes
1. Unconventional Prints in Men's Apparel - TO-ORIST's use of florals, paisleys, and safari-inspired animal prints presents an opportunity for men's apparel to experiment with unconventional prints.
2. Handmade Clothing - TO-ORIST's handmade collection highlights an opportunity for the fashion industry to emphasize the value of craftsmanship.
3. Exploration-inspired Fashion - TO-ORIST's focus on exploration sets a trend for fashion brands to incorporate themes of adventure and exploration in their designs.
Industry Implications
1. Men's Apparel - TO-ORIST's unconventional prints can inspire novelty in men's apparel design.
2. Fashion and Luxury - TO-ORIST's handmade collection adds value to fashion and luxury industries by emphasizing craftsmanship.
3. Travel and Tourism - TO-ORIST's exploration-inspired designs can cater to travelers who seek to incorporate adventure into their fashion choices.