Jae Tips works in collaboration with Saucony as the two present a new capsule dubbed the To Do List collection. This marks the second series by the two and compared to the first drop, this one is considered to be more muted. There are four silhouettes that make up the new collection: two colorway options of the retro ProGrid Omni 9 running shoe, and the Shadow 6000 in two colorways, which is also Jae Tip's first kid's sneaker model.
The new collection is set to launch officially on August 23rd and can be purchased in New York at the Billionaire Bots Club store. Tips noted "I wanted to create a shoe that was fun and expressive. I wanted it to be something that people would look at and smile" when he first collaborated with Saucony.
Colorful Collaborative Tech Sneakers
Jae Tips and Saucony Unveil the To Do List Collection
Trend Themes
1. Collaborative Sneaker Design - Collaborations between designers and established brands can produce unique and expressive footwear that appeals to diverse consumer tastes.
2. Child-focused Footwear - Introducing specialized sneaker models for children taps into an expanding market with significant growth potential.
3. Muted Colorways - Designing sneakers with more subdued color palettes offers an alternative to bold designs, catering to consumers seeking understated style.
Industry Implications
1. Fashion - The fashion industry benefits from designer collaborations that bring fresh perspectives and innovation to classic footwear styles.
2. Retail - Retailers can attract a wider audience by stocking unique, collaborative products that stand out in a crowded market.
3. Childrenswear - The childrenswear industry sees new opportunities with the introduction of exclusive, high-quality footwear designed for young consumers.