T-Mobile Coverage Beyond is being launched by the telecom brand as part of its ongoing Un-carrier campaign to provide travelers with access to data when traveling to an array of locations.
The new coverage announcement will see subscribers with access to data in more than 210 countries around the world as well as free in-flight connectivity and streaming on flights with major airlines. T-Mobile customers will also receive 25-cents off every gallon of gas purchased at Shell through Labor Day along with up to 40% off select hotels and rental cars with Priceline.
The T-Mobile Coverage Beyond was touted by CEO Mike Sievert who said, "Our mission is to be the best in the world at connecting customers to their world, and that means making sure your phone just works wherever you go – even if you travel beyond our signal. We pioneered coverage in-flight and abroad, and today we’re going full throttle to change the game again. This is what the Un-carrier does – hunts down pain points, smashes them, and changes the game for good."
Flexible Telecom Travel Coverage
T-Mobile Coverage Beyond Offers Free Data in Over 210 Countries
Trend Themes
1. Flexible Data Coverage - T-Mobile's Coverage Beyond provides subscribers with access to data in more than 210 countries, disrupting traditional fixed travel plans
2. In-flight Connectivity and Streaming - T-Mobile's Coverage Beyond providing free in-flight connectivity and streaming on flights with major airlines allows travelers to remain connected throughout their entire journey.
3. Travel Discounts - The offering of discounts of up to 40% off select hotels and rental cars with Priceline provided in addition to the flexible data coverage could disrupt the travel industry.
Industry Implications
1. Telecommunications - Trend towards flexible data options will push other telecommunications brands to offer similar travel coverage in order to remain competitive.
2. Travel and Hospitality - Customer's increased expectation of data coverage while traveling will force the travel and hospitality industry to adapt.
3. Fuel and Gasoline Retailers - Collaborating with T-Mobile on their Coverage Beyond offerings has the potential to expose fuel and gasoline retailers to millions of potential customers who will receive 25-cents off every gallon of gas purchased at Shell through Labor Day.