The TiVo Smart TVs are being created in partnership with Vestel in Europe to provide consumers with an intuitive, streaming-first experience.
Set to arrive in 2023, the TVs will run the brand's TiVo OS to provide intuitive access to cable, streaming services and more. The systems will be European-focused to deliver a targeted user experience that meets the needs of today's subscribers. The announcement reacts to the changing home entertainment market as cable TV providers continue to shift their focus towards a hybrid experience in the face of increasing streaming subscriptions.
Vestel CEO Turan Erdoğan spoke on the TiVo Smart TVs saying, "TiVo, and its parent company Xperi, have a long history of both championing great customer experiences and creating entertainment ecosystems. We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content to satisfy the global media landscape."
Streaming-Targeted Smart TVs
The TiVo Smart TVs are Being Created with Vestel
Trend Themes
1. Streaming-targeted Smart Tvs - The development of European-focused TiVo Smart TVs in partnership with Vestel that provide an intuitive, streaming-first experience highlights the opportunity for disruption in the smart TV industry.
2. Hybrid Home Entertainment - The shift towards hybrid experiences in home entertainment as cable TV providers shift their focus in the face of increasing streaming subscriptions creates an opportunity for disruption in the media industry.
3. Partner-oriented Media Platform - The need for a partner-oriented, independent media platform that provides both technology and content on a global scale presents an opportunity for innovation in the media industry.
Industry Implications
1. Smart TV Industry - The TiVo Smart TV and Vestel partnership presents opportunities for disruption in the Smart TV industry through the development of more streaming-targeted devices.
2. Home Entertainment - The shift towards hybrid home entertainment experiences presents opportunities for disruptive innovation in the media industry.
3. Media Industry - The need for an independent media platform that provides both technology and content on a global scale creates opportunities for innovation in the media industry with a partner-oriented approach.