Those who appreciate the length and volume that traditional mascaras provide, but not the flakiness and chunkiness that often comes with them, are likely to find the new 'They're Real!' tinted lash primer from Benefit appealing.
Although the product can be used as a primer for other mascaras to give the lashes more volume, separation, and length, the tinted lash primer can also be used on its own for a more subtle and feathery look. In addition to instantly improving the look of lashes, the formula comes packed with provitamin B5, helping to condition the hairs and improve their strength and increase softness over time.
The tinted lash primer is currently only available in a Mink Brown shade, a versatile neutral tone that works with both light and dark hair.
Ultra-Soft Lash Primers
Benefit's 'They're Real!' Tinted Lash Primer Provides a Natural Look
Trend Themes
1. Natural-look Lash Products - There is an opportunity to capitalize on the demand for natural-looking lash products that improve lash health while providing length and volume.
2. Conditioning Lash Primers - There is an opportunity to innovate with lash primers that condition and improve lash health over time, offering consumers a two-in-one solution.
3. Versatile Lash Shades - There is an opportunity to offer lash products in versatile shades that work well with both light and dark hair, appealing to a broader range of consumers.
Industry Implications
1. Beauty Industry - The beauty industry can innovate by developing natural-looking lash products that offer conditioning benefits and versatile shades to appeal to a broader range of consumers.
2. Cosmetics Industry - The cosmetics industry can develop two-in-one solutions by creating products that improve lash health over time while providing length and volume.
3. Personal Care Industry - The personal care industry can create natural-looking lash products that appeal to consumers looking for a subtle and feathery lash look while improving lash health over time.