Tinder's height verification feature was teased by the dating app on April Fool's Day, poking fun at male users who exaggerate how tall they are in their profiles.
The humorous trailer nods toward the concept of 'height-fishing' which is the act of misleading someone, like a potential date, into thinking you're taller than you are. The proposed new feature would combat this, by making users prove how tall they really are. In the video, a man is seen updating his profile with the height 6'2. The app tells the man that his height can't be verified, and requests he puts in a more accurate measurement.
Both humorous and topical, Tinder's height verification serves as another way brands are using April Fools to interact with their consumers.
Faux Height Verification Features
Tinder's Height Verification Was Announced on April Fool's Day
Trend Themes
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Industry Implications
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