Tinder is officially testing its first video-based feature, Tinder Loops, with iOS users in Canada and Sweden. The new feature will allow users to create short two-second long looping videos -- much like a GIF or Instagram's Boomerang feature -- that they can then add to their profile. The idea behind Tinder Loops is that it will allow users to showcase unique abilities on their profile to add a level of uniqueness to each person.
Tinder is currently working on letting users add nine Tinder Loops to their profile instead of the six photos they already get. The decision to test videos was done as the company believes they best showcase users' personalities and will result in a greater number of matches. According to Brian Norgard, Chief Product Officer at Tinder, "Loops represents the next step in the evolution of our classic profile."
GIF-Inspired Dating Photos
Tinder Loops is the Latest Evolution of the Popular Dating App
Trend Themes
1. Video-based Dating Profiles - The success of Tinder Loops suggests that future dating apps may rely more on video-based profiles rather than just photos.
2. Gif-style Marketing - As more apps embrace short, looping videos like Tinder Loops, brands have the opportunity to incorporate similar marketing strategies into their own campaigns.
3. Personality-driven Matching - Tinder Loops' focus on showcasing unique abilities signals a shift towards matching users based on compatible personalities, rather than just physical attraction.
Industry Implications
1. Online Dating - Tinder Loops' success highlights the potential for video-based features to disrupt the online dating industry, paving the way for other companies to follow suit.
2. Social Media - Social media platforms like Instagram may start incorporating more GIF-style features, similar to Tinder Loops, to help users add personality to their profiles.
3. Digital Advertising - The popularity of short, looping videos like Tinder Loops presents a unique and innovative form of digital advertising that businesses can take advantage of to reach customers in new ways.