Gen.G has partnered with TiMi Esports, a subsidiary of Tencent, in order to bolster the international reputation of Honor of Kings, a new mobile MOBA game. Gen.G will compete as a guest team at the Honor of Kings International Champions (KIC) event in December as a way to strengthen the game’s domestic and international influence.
Gen.G and TiMI Esports will work together "in various ways" to celebrate Honor of Kings’ global launch, but specific details surrounding the partnership have yet to be revealed. Esports teams will be fighting in the Honor of Kings International Champions for a piece of the $10 million (£9.06 million) prize pool. The team for Gen.G will compete in the tournament's wildcard round, which runs from December 3 through December 30.
Promotional Esports Partnerships
Gen.G Collaborates with TiMi Esports to Promote Honor of Kings
Trend Themes
1. Mobile Esports Sponsorship - The continued rise of mobile gaming has created new opportunities for industry players to partner with esports teams and events, particularly for games like Honor of Kings that are popular in Asia.
2. Cross-platform Esports Competitions - Cross-platform esports competitions like the Honor of Kings International Champions can help to expand the reach of mobile games and create exciting new opportunities for esports teams and their fans.
3. Global Esports Partnerships - Partnerships like the one between Gen.G and TiMi Esports demonstrate the potential for esports teams and game developers to collaborate and reach new audiences on a global scale.
Industry Implications
1. Mobile Gaming - Mobile gaming companies like TiMi Esports that create popular titles in Asia can benefit from partnerships with esports teams and events to expand their reach and reputation internationally.
2. Esports - As esports continue to grow in popularity, partnerships with game developers like TiMi Esports offer new opportunities for teams to compete and attract fans on a global scale.
3. Video Game Development - Game developers like TiMi Esports can leverage partnerships with esports teams and events to increase the popularity of their titles globally, particularly in new markets like the US and Europe.