The Timberland Womens AW 2013 collection moves away from the company's signature rugged boots to a sleeker more refined look.
More than just a collection of shoes, the autumn winter series also features the company's apparel line which consists of necklaces and trench coats. The shoes still consist of the company's signature tough outdoorsy look, but with a feminine twist. One of my favorite pieces from the Timberland Womens AW 2013 line are the boots paired with bright laces coming in colors like red, blue and yellow which stick to the brand's aesthetic while adding something extra and unexpected.
Check out the items available from the Timberland Womens AW 2013 collection for a taste of the subtle changes taking place within this signature shoe brand.
Ruggedly Feminine Collections
The Timberland Womens AW 2013 Line Features a Sleeker Look
Trend Themes
1. Feminine Outdoor Fashion - Opportunity for outdoor brands to explore androgynous styles that embrace feminine features.
2. Signature Brand Transformation - Opportunity for brands with strong signatures to transform their image by incorporating new designs and styles.
3. Colorful Accessories - Opportunity for accessory brands to incorporate bright and unexpected colors to add a pop of differentiation.
Industry Implications
1. Outdoor Apparel and Footwear - Opportunity for companies in the outdoor apparel and footwear industry to expand their market with more feminine styles.
2. Fashion Accessories - Opportunity for accessory brands to explore incorporating outdoor aesthetics and colors into their product lines.
3. Sustainable Fashion - Opportunity for brands that champion sustainability to create more stylish outdoor garment and accessories using unconventional materials.