This new collection of Tilley hats takes the brand's classic, outdoorsy aesthetic to new heights with a fresh dose of style.
The brand's 'Tec-Wool Ball Cap' marries style with performance, and is "equipped with a c_change™ technology membrane which opens when the outside temperature rises, and close again when the temperature drops." Its 'Tec-Wool Cap' is another crowd favorite thanks to its lightweight and waterproof construction, and a set of adjustable ear flaps that can be brought down during cool weather to enhance the accessory's seasonal appeal.
Another Tilley style gaining attention is the 'Montana Fedora' which is a sophisticated take on a more rugged accessory. The hat boasts a structured shape while offering a unisex, versatile, and elegant look.
Recently teaming up to sponsor Toronto's Invictus Games -- an event celebrating wounded warrior athletes -- Tilley embodies quality and performance, while pushing to appeal to a more fashion-forward demographic. Additionally, the brand's collaborations with local Canadian influencers have been instrumental in boosting its visibility among Millennials.
Fashionable Performance Headwear
This New Collection of Tilley Hats Marries Style with Function
Trend Themes
1. Performance Headwear - The marriage of style and function in Tilley's new collection of hats presents disruptive innovation opportunities for the fashion industry to create versatile and high-performing accessories.
2. C_change™ Technology - The integration of c_change™ technology in Tilley's 'Tec-Wool Ball Cap' opens opportunities for disruptive innovation in the textile and outdoor gear industries, allowing for temperature-regulating and adaptive fabric applications.
3. Collaborations with Influencers - Tilley's successful collaborations with local Canadian influencers showcase a disruptive innovation opportunity for brands in various industries to leverage the power of social media marketing and engage with younger audiences.
Industry Implications
1. Fashion Industry - The fashionable performance headwear trend in Tilley's new collection offers opportunities for disruptive innovation by combining style and function in versatile accessories, creating new market segments and cater to diverse consumer needs.
2. Textile Industry - The implementation of c_change™ technology in Tilley's 'Tec-Wool Ball Cap' presents disruptive innovation opportunities for the textile industry to develop adaptive and temperature-regulating fabrics for a wide range of applications beyond headwear.
3. Outdoor Gear Industry - Tilley's 'Tec-Wool Cap' with its lightweight, waterproof construction and adjustable ear flaps presents disruptive innovation opportunities for the outdoor gear industry to create versatile and weather-adaptive accessories for outdoor enthusiasts.