When a girl begins to become aware of her own appearance and even beauty, she may experiment with the way she applies her makeup and does her hair, as one can see in 'Til It Shines.'
The endearing editorial captures model Anais Pouliot in a collection of four images that are very different, but offer a glimpse into the innocence of the subject.
Looking fresh and youthful in a white lace top, the girl flaunts a flawless complexion enhanced with neutral tones. A warm lip color and delicately curled hair styles her for what could easily be a family celebration or church on Sunday. In another picture by Damon Heath, the model works smoldering smokey eyes in an attempt to appear rebellious. Found in Lula #12, 'Til It Shines' features a young femme flourishing.
Dolled Up Brunette Beautorials
'Til It Shines' Features a Girl Coming of Age
Trend Themes
1. Personal Beauty Experimentation - Opportunities for disruptive innovation exist in developing new cosmetics and hair products that cater to young girls exploring their personal style.
2. Youthful and Natural Look - Disruptive innovation can be found in creating makeup and hairstyles that enhance and highlight a youthful and fresh appearance.
3. Rebellious Beauty Statements - There is potential for disruptive innovation in creating makeup products and techniques that allow individuals to express a rebellious or nonconformist image.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the trend by developing products specifically targeted towards young girls experimenting with makeup.
2. Haircare - The haircare industry has an opportunity to create innovative products that help young girls achieve different hairstyles as they explore their personal beauty.
3. Fashion - The fashion industry can collaborate with cosmetics and haircare brands to create cohesive looks that cater to the youthful and rebellious style sought after by young girls.