TikTok has expanded its maximum TikTok video length to 10 minutes for all users. This move is meant to expand the "creative possibilities" of creators while improving the viewing experience for users. Many TikTok creators would previously need to create several short videos and label them as parts of a set in order to deliver longer videos. The last time TikTok expanded its video length it enabled three-minute-long videos, which makes the extra seven minutes a large jump.
The move to supporting 10-minute-long videos brings TikTok more in-line with YouTube, which averages at 10-minute video length due to monetization standards from advertisers. Additionally, longer-form content often appeals to older demographics because of the heightened potential for video depth. It is possible that by diversifying its audience base and making its platform's videos longer, TikTok could be moving towards a new in-app monetization model through advertisements.
Long-Form Social Media Platforms
TikTok Now Supports 10-Minute-Long Videos for All Users
Trend Themes
1. Long-form Social Media - TikTok's push for longer videos could inspire the creation of other long-form social media platforms.
2. Expanded Creative Possibilities - TikTok's move to allow longer videos allows creators to have more freedom in expressing their ideas, which could lead to more innovative content creation.
3. New Monetization Models - TikTok's incorporation of ads in their longer videos could inspire other industries to explore alternative monetization models.
Industry Implications
1. Social Media - Other social media platforms can create longer video capacities to compete with TikTok's extended video length.
2. Advertising and Marketing - Brand advertisers can leverage the new monestization opportunities intrinsic to long-form social media and target users on platforms that support longer videos.
3. Entertainment and Media - The trend towards longer video content could incentivize media and entertainment industries to create and distribute more long-form content on social media platforms.