The Archivist Editions Three Faces editorial is currently being featured in the magazine's Spring/Summer 2014 issue. Models Kristen McMenamy, Bibiana Beglau and Lida Fox are present in the production which was taken by photographer Axel Hoedt.
Although Hoedt was shooting these images for the purposes of spring and summertime fashion, each snapshot is dark and muted with grayscale finishes, revealing only slight pops of red, dark blue and yellow.
McMenamy, Beglau and Fox matched the dark motif well with hauntingly haute poses. The women appeared angry, upset or altogether downcast, showcasing another side to the frequently glamorous fashion industry. Stylist Jane Howard played along with pointy thigh-high boots, thin straps and an unusual black headdress.
Hauntingly Haute Editorials
The Archivist Editions Three Faces Photoshoot is Spooky
Trend Themes
1. Dark and Haunting Fashion - Disruptive innovation opportunities include the use of technology to create interactive and immersive fashion experiences.
2. Grayscale Finishes and Pops of Color - Disruptive innovation opportunities exist in developing new ways to incorporate bold colors into a primarily grayscale aesthetic.
3. Unconventional Styling and Accessories - Disruptive innovation opportunities lie in reimagining traditional styling and accessories to create unique and statement-making fashion looks.
Industry Implications
1. Fashion - Fashion brands can leverage the dark and haunting trend to create edgy and unconventional designs.
2. Photography - Photographers can experiment with grayscale finishes and use of bold pops of color to create visually captivating images.
3. Creative Design - Creative designers can explore unconventional styling and accessories to push the boundaries of traditional fashion norms.