The Thom Browne pop-up at Paris' iconic Le Bon Marché Rive Gauche department store that is one part retail concept, one part art installation. The mesmerizing installation is inspired by a 1950s era office set up, which is a theme carried over from the designer's fall/winter 2015 presentation.
The mirrored wall space is tucked within a floor of the department store and appears never-ending thanks to the mirrored walls and fluorescent lighting. The installation opened to the public on August 29, 2015 and will be on display throughout the month of September.
The Thom Browne pop-up was the result of the British designer being invited by Bon Marché to put on a "guest installation," although there is no word on who could be the next invitee.
Shoppable Couture Installations
The Thom Browne Pop-Up in Paris is Part Exhibition, Part Retail
Trend Themes
1. Shoppable Installations - Creative installations with a retail aspect being used to enhance the shopping experience.
2. Art Meets Commerce - Art installations with a retail component cater to consumers who are interested in shopping and viewing art simultaneously.
3. Experiential Retail - Retail stores incorporate immersive installations to provide customers with a unique shopping experience.
Industry Implications
1. Fashion - Fashion designers use shoppable installations to promote their collections in a unique and engaging way.
2. Retail - Retailers create immersive installations to attract customers and boost sales.
3. Art - Art institutions collaborate with designers and retailers to create art installations with a retail element.