American footwear giant New Balance has teamed up with South Korean label thisisneverthat to deliver a new Fall/Winter 2022 collection. The capsule features a range of relaxed-fit 90s-inspired pieces that are well suited for casualwear.
As a whole, the Fall/Winter 2022 collection is incredibly wide-ranging. For example, garments include hunting camo jackets, mohair cardigans, pajama pants, wool vests, and quilted collar jackets. However, there are a handful of design motifs that act as a throughline for the eclectic mix of pieces, such as denim patchwork, brighght colorways, and camo-like patterning.
For those interested, the entire New Balance x thisisneverthat Fall/Winter 2022 collection is set to drop on Friday, August 19, and will be available to purchase on both brands' websites.
Cross-Cultural Laid Back Apparel
New Balance & thisisneverthat Launch a Fall/Winter 22 Collection
Trend Themes
1. Relaxed-fit Apparel - The popularity of comfortable, laid-back clothing is disrupting traditional formalwear, particularly in the fashion industry.
2. 90s-inspired Fashion - Nostalgia for 90s styling is spurring innovation in the fashion industry as designers create modern takes on classic looks.
3. Eclectic Design Motifs - Mixing and matching a variety of design elements, such as bright colorways, patchwork denim, and camo-like patterning, is a popular way to create unique products in multiple industries.
Industry Implications
1. Fashion - The fashion industry can embrace the trend for relaxed-fit clothing and eclectic design motifs to create unique, comfortable and stylish clothing for various market segments.
2. Sportswear - Sportswear brands can leverage the trend for 90s-inspired fashion to create vintage-inspired and comfortable athletic wear that appeals to a wider variety of customers.
3. Streetwear - Streetwear fashion can take advantage of the trend for eclectic design motifs to create unique and recognizable pieces that appeal to consumers looking for individuality in their clothing choices.