The THINSTERS Cookies have been revealed as the rebranding of Mrs. Thinster's Cookie Thins to offer consumers a new way to think about cookies, sweets and snacks in general. Positioned as a better-for-you option, the cookies have a decidedly thin and crispy profile that will offer a satisfying crunch when consumed. This makes them one part sweet treat and one part cracker or chip-inspired to offer a hybrid option that could help to curb consumer cravings.
Speaking on the THINSTERS Cookies rebranding, VP for Marketing for THINSTERS, Kevin Joseph, said, "We’re bringing magic back to the cookie category. Our goal is to inspire and engage young and young-at-heart consumers, and now we have a brand that’s just as powerful as our product. For those looking for a cookie that defies conventions and rejuvenates the aisle, look out for THINSTERS."
Crispy Cookie Snack Rebrandings
THINSTERS Cookies Aim to Infuse Fun and Flavor into the Industry
Trend Themes
1. Better-for-you Snacks - The rebranding of THINSTERS Cookies as a better-for-you option presents opportunities for companies to create healthier snack alternatives.
2. Hybrid Snacks - THINSTERS Cookies' hybrid nature of being one part sweet treat and one part cracker or chip-inspired, represents an opportunity for companies to create unique and innovative snack options.
3. Magic and Playfulness in Snack Branding - THINSTERS Cookies' playful and magical rebranding strategy showcases the potential for companies to differentiate themselves through creative and inventive marketing campaigns.
Industry Implications
1. Snack Foods - The introduction of THINSTERS Cookies as a hybrid snack option opens the door for companies in the snack food industry to incorporate creative and innovative options for consumers.
2. Food Packaging - The fun and playful packaging of THINSTERS Cookies highlights the potential for companies in the food packaging industry to create eye-catching and engaging designs that stand out in a crowded market.
3. Marketing and Advertising - THINSTERS Cookies' rebranding strategy underscores the importance of marketing and advertising in creating a brand identity that resonates with consumers, with opportunities for agencies and professionals in this industry to offer creative and effective solutions.