The latest ad from fast food giant Wendy's celebrates its thick cut bacon ingredients and sends a powerful message about body diversity in a way that is both humorous and memorable. Featuring personified versions of bacon ingredients, the ad starts off with a conversation between two bacon slices who tan by the beach.
After stating that she wishes she looked "more like those thin cut bacon slices," the meat slice is challenged by the commercial's secondary star -- a lifeguard who celebrates thick cut bacon.
Borrowing from the social issue of body diversity and the media, this Wendy's commercial rejects stereotypical beauty ideals and makes a comment on the subject indirectly. Overall, the ad by VML agency market's the eatery's latest product while appealing to real issues that resonate with its target demographic.
Bacon Diversity Ads
This Wendy's Thick Cut Bacon Ad Personifies the Meaty Snack
Trend Themes
1. Body Diversity Advertising - Ads that celebrate diverse body types are an opportunity for brands to resonate with consumers who are seeking positive messaging about their self-image and values.
2. Personified Ingredient Ads - Featuring personified versions of ingredients is a unique way for brands to make their products more relatable and memorable to consumers.
3. Humorous Social Commentary Ads - Ads that make commentary on social issues in a humorous and memorable way can create a positive image for brands who want to connect with customers on a deeper level.
Industry Implications
1. Fast Food - Fast food chains can use creatively innovative ads to differentiate their products and create a competitive advantage in a crowded market.
2. Advertising - Advertising agencies have an opportunity to create memorable campaigns that relate to the values and self-image of their clients' target demographics.
3. Food and Beverage - Food and beverage companies can use innovative advertising to create a connection with consumers and differentiate their products in a highly competitive industry.