Growing Korean brand TheOpen Product recently teamed up with 2000 Archives for an exciting capsule collection.
TheOpen Product is a popular Korean brand with a growing global fan base that includes celebs like Kendall Jenner and Hailey Bieber. The brand is best known for its chic knit sweaters and bolero tops, while 2000 Archives is famed for vintage designer goods, as well as 2000-inspired fashions.
Together, the two brands have launched a Spring 2022 collaboration titled 'Themselves.' The chic collection is centered around the concept of self-expression and the duo's own take on body ink. Some of the standout pieces include a trompe-l’œil-style beanie with blond hair graphics printed on it, as well as sheer tops with tattoo-style illustrations.
The complete spring collection from TheOpen Product and Archives 2000 is available from TheOpen Product’s website.
Y2K-Inspired Collaborations
TheOpen Product Partnered with 2000 Archives on a Spring Collection
Trend Themes
1. Collaborative Fashion - Brands partnering with vintage archives and other brands to create unique collections that cater to customer interest in self-expression.
2. Nostalgic Fashion - Fashion trends inspired by early 2000s fashion, such as bold prints, graphic designs, and archive vintage pieces.
3. Personalized Style - Fashion brands catering to individualism by creating customizable and meaningful pieces that allow customers to express their personality and unique style.
Industry Implications
1. Fashion Retail - Brands partnering with vintage archives and other brands to create unique collections that spark customer interest and drive sales.
2. Vintage Fashion Retail - Archive vintage fashion retailers collaborating with contemporary brands to provide unique and authentic pieces for fashion enthusiasts.
3. Fashion E-commerce - Fashion e-commerce companies providing a platform for fashion brands and archive vintage clothing stores to connect with customers and sell their products online.