Even those who detest contemporary architecture are likely to find the Théâtre 95 at least marginally easier on the eyes. The building might feature an enormous windowless mass, but it has been covered in an alluring skin of scaly golden tiles. It was important for Gaëlle Péneau Architectes to make a statement with this arts center in Cergy-Pontoise, France, because it was the previous home of the local school of architecture and urban planning.
Parts of the existing 1970s structure were left in place and reworked with new elements such as curtain wall windows and the massive crenelated golden hall. Old and new converge in the atrium of the Théâtre 95, where you're lead into the spacious 400-seater playhouse.
Golden Nugget Auditoriums
Theatre 95 is a Gilded Example of Juxtaposing Old and New Architecture
Trend Themes
1. Contemporary Architecture - Exploring new ways to incorporate contemporary design elements into existing structures, such as the Théâtre 95, presents disruptive innovation opportunities in the field of architecture.
2. Architectural Renovation - The trend of renovating older buildings with modern elements, as demonstrated by the Théâtre 95, offers opportunities for disruptive innovation in the construction and real estate industries.
3. Artistic Exterior Design - Incorporating captivating and visually appealing exterior designs, like the scaly golden tiles on the Théâtre 95, can lead to disruptive innovation in the field of architectural aesthetics and building materials.
Industry Implications
1. Architecture - The architectural industry can explore disruptive innovation opportunities by integrating contemporary design elements into existing structures, as seen in the Théâtre 95 renovation.
2. Construction - The construction industry can capitalize on the trend of renovating older buildings with modern elements, similar to the approach taken in the Théâtre 95 project, to drive disruptive innovation in building techniques and materials.
3. Real Estate - Incorporating artistic exterior designs, like the scaly golden tiles used in the Théâtre 95, offers disruptive innovation opportunities for the real estate industry to enhance property value and attract buyers.