Venezuelan movie chain 'Cinex' recently created a unique way to watch a movie at the cinema. Now you can have live discussions through Twitter, say what's going on in your mind and share it on the big screen.
With a big percentage of the screen still dedicated to the movie, Cinex designated a section of it for attendees to share their thoughts about the film, in real-time. Most recently, this innovation was shown off during a screening of the Venezuelan film 'The Worst Man on Earth,' which turned out to be a success for the company. Cinex is now planning to launch more screenings, turning this into a new movie format where people will be able to select if they want to watch a movie in 2D, 3D, 4DX or as a Social Movie.
With the participation of the recognized comedian Manuel Silva and the popular actress Elaiza Gil, who where in charge of giving instructions to the audience about how this new modality worked, the movie theater turned into a meeting between cinema addicts, Millennials and members of the Generation Z who all enjoyed an alternative way of watching a movie by making jokes, interacting with each other, making comments about what they think will happen in the movie and even getting to know new people, creating a totally new kind of movie-watching experience.
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Trend Themes
1. Interactive Movie Watching - The ability to share thoughts and interact with others in real-time while watching a movie in the cinema presents opportunities for immersive and engaging movie experiences.
2. Social Media Integration - Integrating social media platforms like Twitter into movie screenings allows for real-time discussions and enhances audience engagement.
3. Millennial and Gen Z Experiences - Creating alternative movie-watching experiences that cater to the preferences of Millennials and members of Generation Z can attract a new audience and increase attendance.
Industry Implications
1. Movie Theaters - Movie theaters can leverage interactive movie watching to differentiate themselves from streaming services and provide unique experiences to attract customers.
2. Social Media - Social media platforms can explore partnerships with movie theaters to expand their reach and offer new avenues for user engagement during film screenings.
3. Entertainment Technology - The integration of social media and interactive elements into movie screenings presents opportunities for technology companies to develop innovative solutions for enhancing the cinema experience.