Rolls-Royce recently unveiled the Wraith, which is the brand's latest vehicle. The Wraith is a sleek and rugged car that was created to honor the English Rugby Union team.
The car was launch to coincide with the kickoff of the 2015 Rugby World Cup. To fully reflect the rugby team, this vehicle's exterior is adorned with a white finish, which is the same hue as the English Rugby Union team's jersey color. The iconic color was first worn in 1823 by the players of the Rugby School.
The significance of the color also reflects the car's complexity intricacy. In addition to the colorful tribute, each of these cars features a red English Rose logo "that sits above the car’s shoulder line before the front door." The masculine car fuses elegance and athleticism in its honorable tribute to the sport of rugby.
Rugby-Themed Cars
The Wraith Vehicle by Rolls-Royce Embodies Themes of the English Rugby Team
Trend Themes
1. Sports-themed Cars - Rolls-Royce's Wraith vehicle shows potential for more sports-themed cars that celebrate athletes, teams, and fans alike.
2. Personalized Cars - Customizing car designs for consumers allows for personal expression and brand loyalty, as demonstrated by the English Rugby Union team's white and red car design.
3. Luxury Sports Cars - Combining luxury and athleticism in car design creates a unique product that appeals to consumers who value both quality and performance.
Industry Implications
1. Automotive Industry - The automotive industry has the potential to develop custom designs that celebrate the world of sports, appealing to both sports enthusiasts and car buyers alike.
2. Sports Industry - By partnering with luxury car brands like Rolls-Royce, sports teams can expand their merchandise lineup with unique and high-end products that appeal to fans and collectors.
3. Luxury Goods Industry - Luxury goods companies can apply the personalization trend to their product offerings, allowing customers to customize products to their individual tastes and preferences.