The World Is Your Oyster's Spring/Summer 2015 catalog draws inspiration from preppy menswear and tennis uniforms. Titled 'Before We Were Young', the emerging menswear label's latest collection is filled with patchwork blazers, vintage knits and unconventional shirts that are edgy in their look.
Based in Hong-Kong, the World Is Your Oyster embraces minimalist silhouettes and eclectic details. Standouts from the edgy menswear collections are its oversized polo tees that are a fresh and youthful update on the classic garment along with light-weight vests that resemble urban workwear uniforms.
Mixing luxe and industrial details, this menswear range boasts the perfect mix of retro and contemporary details. Whether re-purposing uniforms or reviving vintage staples, the collection is a fresh take on traditional tennis player apparel.
Eclectic Tennis Marketing
The World is Your Oyster Introduces Their Sporty Menswear Collection
Trend Themes
1. Preppy Menswear - Opportunity for brands to incorporate vintage and unconventional elements into their menswear collections.
2. Minimalist Silhouettes - Potential for fashion designers to create clean and simple designs for a modern and sophisticated look.
3. Urban Workwear - Chance for brands to blend luxury and industrial details in their clothing, providing a unique twist on traditional workwear.
Industry Implications
1. Fashion - Fashion brands can explore new menswear designs influenced by preppy and retro elements.
2. Sports - Opportunity in the sports industry to develop innovative tennis apparel that combines vintage and contemporary features.
3. Retail - Retailers can cater to the demand for minimalist and eclectic menswear styles by curating collections that appeal to modern consumers.