Brazil's tourism ministry launched this global tourism campaign not just to build excitement and hype around the World Cup, but also to position the country as an exciting tourism destination long after the World Cup is done and dusted.
The campaign launch video begins with some words for the Brazilian Minister of Tourism Vinicius Lages. Lages says the ad campaign aims to "teach tourists about Brazilian’s way of dancing, playing, and greeting each other." He goes on to highlight everything that Brazil has to offer beyond the World Cup, such as natural beauty, cultural diversity, food, music, dance and the famous warmth and joy of the Brazilian people.
The video then goes on to show the two ads that make up the campaign. The 'Encounters' video highlights the joy and warmth on offer in Brazil, while the 'Dance' video juxtaposes the movements of Brazilian dancers with soccer players' moves.
The ads will be broadcast in 113 countries and are expected to reach over a billion people. They will also appear online.
Tempting Tourism Ads
This Campaign Advertises All That Brazil Has to Offer Beyond the World Cup
Trend Themes
1. Global Tourism Campaign - Disruptive innovation opportunity: Creating inclusive and immersive tourism experiences beyond major events like the World Cup.
2. Cultural Diversity - Disruptive innovation opportunity: Developing cultural exchange platforms and programs that promote understanding and appreciation of different traditions.
3. Online Advertising - Disruptive innovation opportunity: Utilizing digital platforms and social media to effectively reach and engage with a global audience.
Industry Implications
1. Tourism - Disruptive innovation opportunity: Introducing sustainable practices and eco-friendly initiatives to attract environmentally conscious travelers.
2. Entertainment - Disruptive innovation opportunity: Combining sports and cultural performances to create unique and memorable entertainment experiences.
3. Digital Marketing - Disruptive innovation opportunity: Leveraging data analytics and AI technologies to optimize online advertising campaigns and target specific audience segments.