Wii Workouts
Nintendacising Health Clubs and Retirement Homes
The Nintendo Wii really is breaking the mold of gaming systems, and is now moving from the realm of couch potatoes to the arena of jocks, the gym. A Vancouver club has installed a station where clients can punch and jump while using the Wii's movement-sensitive controller. People are beginning Wii-based weight loss programs and hell, even old people are buying Wii so they can virtually do the things they no longer can do or never did before, like bowling and tennis. No wonder Wii is kicking Xbox's and PS3's asses.
Trend Themes
1. Virtual Workouts - Opportunity for virtual workouts with game controllers for users who don't want traditional workouts
2. Gaming Health - Innovative opportunities for gaming consoles to create health benefits for users
3. Senior-friendly Gaming - Creating games and gaming systems designed to suit the interests and abilities of older adults
Industry Implications
1. Gaming and Entertainment - Industry can tap into gaming consoles and add health benefits to create more diverse experiences for users
2. Fitness and Wellness - Opportunity for gym owners and health clubs to incorporate virtual and gamified workouts into their offerings
3. Retirement Homes - Create health programs with virtual and gamified workouts to keep residents active and engaged