Store-Transformed Modern Apartments

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Kelly Behun Transforms a Modern Apartment at The Whiteley

New York City-based designer Kelly Behun transforms a contemporary apartment at The Whiteley. The Whiteley was once the first department store in London and now functions as a residential and hospitality space.

It celebrates the history of the building and the color palette brings a sense of livelihood to the space. There are rich golden tones, verdant greens, lavenders, and dusty rose pink -- all of this is a nod to Hyde Park by the location. This project was done with the help of development managers FInchatton and investment partners at MARK and C C Land with plans to complete in 2024.
Trend Themes
1. Adaptive-reuse Architecture - The transformation of The Whiteley showcases the trend of adaptive-reuse architecture, repurposing historical buildings for modern purposes.
2. Vintage-modern Interior Design - Kelly Behun's design for the Whiteley apartment represents the trend of vintage-modern interior design, blending charming vintage themes with vibrant modern elements.
3. Historical Nostalgia Remodeling - The remodeling of the Whiteley evokes the trend of historical nostalgia, creating a space that celebrates the building's history and incorporates elements inspired by its past.
Industry Implications
1. Real Estate Development - The transformation of The Whiteley highlights opportunities for real estate developers to invest in adaptive-reuse projects that revive historical buildings.
2. Interior Design - Kelly Behun's design for the Whiteley apartment opens opportunities for interior designers to create unique spaces by blending vintage and modern elements.
3. Heritage Hospitality - The Whiteley's transformation into a hospitality space creates opportunities for the heritage hospitality industry to cater to guests seeking immersive experiences in historically significant settings.

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