Although it wasn't too long ago that The Weeknd merchandise collection was updated to appeal to the Toronto native's stylish consumers, the R&B singer has released a few more pieces in order to celebrate the fifth anniversary of 'Thursday.'
The collection includes a t-shirt, a long-sleeve and a hat that all make use of the album's artwork in some way. While the t-shirt shows the image of a woman surrounded by colorful balloons, the long-sleeve depicts the album's striped theme down the arms as well as the singer's 'XO' logo that's shown on much of The Weeknd merchandise in the past as well.
The hat in the collection does this similarly, however is overtaken more by the white that marks each of the pieces. In addition to this, the number five is shown to make the celebration of the album's anniversary clear.
Album-Honoring Artist Apparel
The Weeknd Merchandise Line Was Expanded to Celebrate an Early Album
Trend Themes
1. Artist Merchandise - Opportunity for artists to expand their merchandise offerings to commemorate significant milestones and anniversaries.
2. Artwork-inspired Fashion - Potential for fashion brands to collaborate with artists to create apparel that incorporates album artwork and designs.
3. Nostalgic Album Celebrations - Growing trend of releasing limited edition merchandise to commemorate anniversaries and create nostalgic connections with fans.
Industry Implications
1. Fashion - Fashion brands can explore opportunities to collaborate with artists to create unique and artistic merchandise lines.
2. Music - Artists can tap into the trend of celebrating album anniversaries by expanding their merchandise collections and engaging fans.
3. Entertainment - Entertainment companies can leverage the popularity of album celebrations to create collaborations and drive consumer engagement.