Presented by Ultrabook™ Inspired by Intel®.
This crowdsourced clip shot at the Le Mans race in France is pretty amazing, and it’s all thanks to the Vyclone app. For a gearhead like myself, it’s especially exciting to watch the entire first lap of stellar race in a seamless, beginning to end format. This is a small taste of a genre of filmmaking—crowdsourced/interactive filmmaking—that will be more prevalent in the years to come.
Social films are by no means a new concept. However, as technology continues to permeate each facet of our lives, it opens the door for a new way of doing things. Enter the Vyclone app. It allows users to shoot clips and then stitch them together using a simple video editing tool. You can stitch together multiple clips from the same event using videos from others in the audience. The end result is your own personal social film.
Recently, Intel and Toshiba partnered to create a social film called The Beauty Inside. The concept takes social filmmaking a step further by appealing directly to audiences to submit user-generated videos for their chance to star in the film. It’s interesting to see social media’s influence on filmmkaing and how modern technology plays a role.
Be sure to head over to The Beauty Inside Facebook page to submit your audition. Who knows, you could be the Web’s next star.
Experimental Social Films (SPONSORED)
The Vyclone App Allows Users to Make Crowdsourced Movies
Trend Themes
1. Crowdsourced/interactive Filmmaking - The rise of crowdsourced and interactive filmmaking is creating a new landscape for content creation that allows for greater audience participation and engagement; this trend presents opportunities for businesses to explore new forms of advertising and marketing.
2. Social Films - Social films are gaining popularity as a new way of storytelling, enabling audiences to create and share their own personal films; this trend presents opportunities for businesses to incorporate user-generated content into their marketing strategies.
3. User-generated Videos - The use of user-generated videos in film production is democratizing the filmmaking process and creating more opportunities for aspiring filmmakers as well as presenting opportunities for businesses to engage with their audiences through this medium.
Industry Implications
1. Film Production - The rise of crowdsourced and interactive filmmaking and the democratization of the filmmaking process presents opportunities for new and established film production companies to explore new forms of content creation and audience engagement.
2. Marketing and Advertising - The rise of social films and user-generated content presents opportunities for businesses to incorporate these trends into their marketing and advertising strategies to create more engaging and authentic interactions with their audiences.
3. Social Media - The influence of social media on filmmaking and the rise of social films and user-generated content is creating new opportunities for social media platforms and companies to use these trends to attract and engage their users.