The underwear brand Vin's Answer started by taking inspiration from one of the leading companies in women's lingerie, Victoria's Secret. Realizing there was a male equivalent missing was the reason the brand was born in 2016.
Knowing that men generally don't care about being sexy in the same way that women do, the brand's keywords became comfort and masculinity when designing the first underwear that it plans to launch on Kickstarter at the end of March 2017.
The underwear is made from the incredibly soft and breathable fabric MicroModal with a waistband that is attached with a triple stitch and is softer then any other on the market. The brand hasn't made an announcement regarding the fabric of the waistband yet, but said that they will give it all up on the Kickstarter page.
The design of the underwear is unique in the way that it has a supportive U-shape design that has been tested on over 50 different men to assure the functionality works.
Ultra-Soft Underwear
Underwear from Vin's Answer is Three Times Softer Than Cotton
Trend Themes
1. Ultra-soft Underwear - Vin's Answer creates underwear that is three times softer than cotton, providing an opportunity for the trend of ultra-soft undergarments.
2. Comfort-focused Design - Vin's Answer prioritizes comfort and masculinity in underwear design, presenting an opportunity for the trend of underwear designed for maximum comfort.
3. Crowdfunding for Underwear - The launch of Vin's Answer underwear on Kickstarter introduces a disruptive innovation opportunity for crowdfunding campaigns in the underwear industry.
Industry Implications
1. Apparel - The trend of ultra-soft underwear opens up opportunities for innovation in the apparel industry, particularly in the men's underwear segment.
2. Fashion - Comfort-focused design in men's underwear presents disruptive innovation opportunities in the fashion industry, catering to the demand for comfortable yet stylish undergarments.
3. E-commerce - With the crowdfunding launch of Vin's Answer underwear on Kickstarter, the e-commerce industry can explore disruptive innovation possibilities in the online retailing of undergarments.