The Food Allergy Research & Education (FARE) nonprofit organization and CVS Pharmacy have joined forces for the Teal Pumpkin Project to help encourage a more inclusive experience when it comes to Halloween festivities. The initiative will see CVS Pharmacy offering an expanded range of non-food treats for shoppers to pick up and keep on hand for when trick-or-treaters come by on Halloween night. This follows on research that more than 65% of children with food allergies have had a negative Halloween experience caused by their inability to have conventional candies.
CEO of FARE Sung Pollute commented on the Teal Pumpkin Project initiative with CVS Pharmacy saying, "Fare is bringing the magic back to Halloween for kids of all ages with its Teal Pumpkin Project which encourages homes, schools and community events to include non-food treat options for Halloween. Fare's partnership with CVS Pharmacy helps ensure that all who would like to participate in Teal Pumpkin Project can easily access its curated selection of non-food treats and spread the magic of Halloween. We're thrilled to have a partner of CVS's stature recognizing the importance of this initiative joining forces with Fare."
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Trend Themes
1. Non-food Halloween Treats - The initiative to offer non-food treats during Halloween creates opportunities for retailers to cater to children with food allergies by providing alternative festive options.
2. Inclusive Holiday Campaigns - Partnering with organizations like FARE for inclusive campaigns can help retailers create more inclusive holiday experiences for all children, especially those with dietary restrictions.
3. Allergy Awareness in Retail - Retail collaborations aimed at allergy awareness make it possible for stores to position themselves as considerate and forward-thinking, fostering customer loyalty among affected families.
Industry Implications
1. Retail - The retail industry can benefit from stocking non-food products that support inclusive initiatives, increasing their appeal to families with varying needs.
2. Nonprofit and Charitable Organizations - Nonprofits can leverage partnerships with retail giants to amplify their cause and ensure wide accessibility of their initiatives.
3. Consumer Packaged Goods (CPG) - CPG companies can explore the development of non-edible goodies and allergy-friendly products, meeting the growing demand for safer alternatives during festive seasons.