In honor of the Super Bowl 50 event, powerhouse brands Coca-Cola and Marvel have teamed up to create a 60 second commercial that will air during the annual football tournament
In addition, the brands are teasing the public and the media by revealing new pop cans. The Super Bowl cola cans feature heroic Marvel characters plastered onto the exterior using solid red and white colors to signify the iconic Coca-Cola brand. Some of the comic book characters include Captain America, Hulk and Iron Man.
While the commercial has yet to be released, these cans were distributed to the 'Adweek' office with a note that read "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold." The entire campaign created by Marvel and Coca-Cola is intriguing, suspenseful and highly engaging.
Superhero Cola Cans
Marvel Joins Forces with Coca-Cola to Bring Heroic Cans to Super Bowl 50
Trend Themes
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Industry Implications
1. Beverage Industry - The beverage industry can take advantage of branded collaborations and limited edition products to increase sales and brand awareness.
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