We get the sexy part. Bikinis = Sexy! What do bikinis have to do with being green, though? At Niksters, their bikinis are made from sustainable soy, organic cotton, bamboo, and other natural fibers which all promote a healthy and sustainable lifestyle.
Niksters accessorizes their swimsuits with shells, pearls, stones, bamboo, and coconuts. They use recycled materials in their packaging and they even give 5% of their gross sales to globally responsible charities!
Implications - Companies can see an increase in their target demographic by taking the initiative to go green. These days, eco-friendly sales items are progressively becoming a more popular idea due to consumer awareness of the impact of their actions.
Soy Swimwear
Nikster's Eco Bikinis
Trend Themes
1. Eco-friendly Fashion - There is a growing demand for sustainable fashion that companies can capitalize on by incorporating eco-friendly materials in their products.
2. Sustainable Materials - Exploring and utilizing sustainable materials such as soy, bamboo and organic cotton can have a disruptive impact on the fashion industry by reducing environmental impact.
3. Social Responsibility - Corporate social responsibility, such as charitable partnerships and sustainable packaging, is becoming an increasingly important factor for consumers when making purchasing decisions.
Industry Implications
1. Fashion - The fashion industry will benefit from embracing eco-friendly materials and sustainable production processes to meet consumer demand and make a positive impact on the environment.
2. Retail - Retail companies can create a competitive edge and increase sales by offering a variety of environmentally responsible products that align with consumers' values.
3. Charity - Globally responsible charities can partner with eco-friendly fashion companies to drive positive social and environmental change while increasing brand awareness and sales.