The juxtaposition between The Sapeurs (African gentlemen) and their surroundings leaves me speechless. These images depicting the lifestyle (and simply, style) of elite African males are really extraordinary. I wish I knew who the photographer was.
According to Mikolai from LifeLounge.com, The Sapeurs spend all of their time and money in order to maintain their designer, high-class looks. Dating back to the 1950s, it has become a subculture of hardcore modelling, dancing and grooming.
Dapper Congotography
The Sapeurs Form Gentlemen Subculture in Africa
Trend Themes
1. Elite African Style - Disruptive innovation opportunity: Introduce sustainable and affordable designer fashion options to the elite African market.
2. Subculture Modelling - Disruptive innovation opportunity: Develop an online platform that connects aspiring African models with international fashion agencies.
3. Grooming Culture - Disruptive innovation opportunity: Create a line of grooming products specifically tailored to the needs of African men.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore partnerships with African designers to promote their work on a global scale.
2. Photography - Disruptive innovation opportunity: Build an online marketplace for African photographers to showcase and sell their work.
3. Modeling - Disruptive innovation opportunity: Establish modeling agencies in African countries to provide opportunities for local talent.