Nipa Doshi and Jonathan Levian designed the Quilton sofa. The London-based designers created the modular sofa for the Danish brand called Hay. Described as a "quilted landscape sofa system," the couch features a quilted motif. Inspired by classic sofa designs and tailoring, the furniture piece combines discreet elegance and bold elements.
Rolf Hay, the co-founder of Hay, expresses that the designers "are distinguished by their ability to create products that truly stand out, and they are incredibly original and detail-oriented in the way they think about design." For example, the sofa's subtle floating base is contrasted with its bold quilted pattern. In addition, a thin strip of material separates the sofa from the base, which allows users to mix and match the sofa's materials and colors.
Quilted Modular Sofa Systems
The Quilton Sofa was Designed by Nipa Doshi and Jonathan Levian
Trend Themes
1. Modular Furniture Design - Disruptive innovation opportunity for furniture companies to create unique furniture pieces with mix-and-match features using modern designs and materials.
2. Quilted Motif Trend - Disruptive innovation opportunity for textile industries to incorporate the quilted motif design into various textile products such as beddings and curtains.
3. Tailored Sofa Design - Disruptive innovation opportunity for sofa manufacturers to combine discreet elegance with bold elements and produce modern-looking tailored sofas.
Industry Implications
1. Furniture Manufacturing - Opportunity for furniture companies to integrate mix-and-match, tailored and quilted designs into their portfolios and stand out in the market.
2. Textile Manufacturing - Opportunity for textile manufacturers to design and produce various home textile products such as beddings and curtains featuring the trendy quilted motif design.
3. Interior Design - Opportunity for interior designers to incorporate modern-looking, tailored and bold furniture pieces with the mix-and-match feature into their projects and provide unique designs for clients.