The busy schedule that comes with the territory of having a baby makes it difficult for moms to meet new people, which is why the Peanut app has surfaced, creating a network for like-minded mothers. The tinder-inspired app is creating opportunities for women to meet and form connections with one another. Users are invited to make profiles for themselves where they're asked to describe their personal aesthetic in humorous terms like "wine time" or "mom boss."
'Peanut' utilizes a successful algorithm which matches moms with similar interests to one another. Once users have found a potential friend, they're given the option of creating group chats, and setting up play dates, or coffee runs. The app is helping to build a much needed support system among mothers while alleviating feelings of isolation and loneliness.
Mother-Connecting Friendship Apps
The Peanut App is Helping Moms Find Like-Minded Friends
Trend Themes
1. Mother-connecting Apps - Developing apps dedicated to connecting mothers in order to build community and alleviate feelings of isolation and loneliness.
2. Algorithm-based Networking - Developing networking platforms that use algorithms to match users with similar interests and values, allowing for more meaningful connections and potential friendships.
3. Tinder-inspired Friend-finding - Exploring friend-finding apps, modeled after popular platforms like Tinder, to help people easily connect and build relationships with like-minded individuals.
Industry Implications
1. Social Networking - Creating a social networking platform that is specifically designed to connect people with common interests and values in order to build community and alleviate loneliness.
2. Childcare and Parenting - Incorporating a friend-finding feature into existing parenting or childcare related apps, allowing users to connect with others who have similar backgrounds and experiences.
3. Health and Wellness - Incorporating the friend-finding feature of ‘Peanut’ into health and wellness apps, in order to help users find others who are committed to a healthy and active lifestyle.