Snapchat's filters are one of the biggest reasons for the social media platform's early success, and the Panda app is a new chat and communication platform that's rethinking how those filters should function within users' conversations. The app uses a combination of facial recognition and voice recognition to automatically introduce filters based on what users are talking about, making the fun social feature more organic than it is on other platforms.
At its core, the Panda app is a video chat tool. However, those chats are constantly being augmented by filters. If a user talks about how much they love something, for example, the app's artificial intelligence will recognize that and automatically superimpose a cartoonish beating heart over that user's chest.
Responsive Animated Camera Apps
The Panda App Automatically Uses Filters Based on Conversation
Trend Themes
1. Automated Filter-driven Chat Apps - There is a disruption opportunity for social media platforms to integrate AI to their filters to provide users with more organic experiences.
2. Facial and Voice Recognition in Communications - There is an opportunity for companies to integrate facial and voice recognition in communication platforms to improve user experience.
3. AI-based Innovation in Social Media - There is a potential for AI to drive innovative solutions in the social media industry to provide more engaging user experience.
Industry Implications
1. Social Media - Social media companies can leverage on AI to enhance user experience on their platforms.
2. Communication - Companies can disrupt communication industry by integrating AI solutions in their platforms.
3. Artificial Intelligence - There is an opportunity for the AI industry to develop innovative solutions for the social media and communication industries.