Dansko, the footwear brand founded in 1990 by Mandy Cabot and Peter Kjellerup, is dedicated to improving the quality of life through great products. Notably, the brand is kicking off the new year with the launch of 'The Pace,' a comfort-focused walking shoe.
The Pace boasts recycled textile linings treated with Aegis Microbe Shield that offers odor control as well as recycled mesh uppers treated with 3M Scotchgard protector for stain resistance. In addition, the lightweight sneakers boast Dansko Natural Arch Plus™ technology for added arch support and heel stability with a fully contoured strobel construction for flexibility.
The Pace by Dansko is available in four colorways including Navy, Grey, Black, and Yellow. Consumers can purchase the shoes online for $140.
Comfort-Focused Walking Shoes
Dansko Kicks Off 2021 with a New Active Shoe, 'The Pace'
Trend Themes
1. Comfort-focused Walking Shoes - The trend for comfort-focused shoes is increasing in popularity, providing an opportunity for innovation in materials that are both comfortable and eco-friendly.
2. Recycled Textiles - The use of recycled textiles in footwear is becoming more prevalent as brands look for sustainable alternatives to traditional materials.
3. Arch Support Technology - The demand for shoes with built-in arch support technology is growing, with opportunities for innovation in customization and adaptability.
Industry Implications
1. Footwear Industry - The footwear industry is ripe for disruption as consumers increasingly prioritize comfort and sustainability in their purchases.
2. Eco-friendly Materials Industry - The industry producing eco-friendly materials is expanding as more companies seek out sustainable alternatives to traditional materials.
3. Athletic Apparel Industry - The athletic apparel industry can take cues from the demand for comfort-focused walking shoes, incorporating similar materials and technology into their products.