A painting made from a million computer doodles is set to break records as the world's largest collaborative work of art. The One Million Masterpiece invites budding artists to create a square drawing online, to be incorporated into a massive canvas.It's a bit like the Million Dollar Homepage - where a UK student sold pixels for advertising space - but free. The only money involved is the donations to charity encouraged by the organisers
Implications - Charitable organizations are a popular and extremely effective way for businesses to encourage customers to participate in their brand. By providing consumers with a persuasive reason for supporting a business, companies will see an increase in their target audience. Methods that allow audiences to interact with a business are also sure to result in an increase in sales and consumer interest.
One Million Masterpiece
Help Create the World's Biggest Piece of Art
Trend Themes
1. Virtual Art Collaboration - There is an opportunity for the development of online platforms that enable artists to collaborate on virtual art projects, which can break previous records
2. Crowdsourced Art - The trend for crowd-sourced artwork will continue to grow with charitable organizations using this as a way of boosting donations
3. Online Community Engagement - Creating online communities through collaborative art projects can be a way for businesses to attract and engage users with their brand
Industry Implications
1. Art and Design - Artists, art galleries and museums can use online platforms for virtual collaboration on artworks to attract and engage art lovers
2. Charity and Non-profit - Nonprofit organizations can utilize crowdsourced art initiatives as a way to raise awareness, and as a source of fundraising
3. Marketing and Advertising - Crowdsourced art projects can be used to increase brand awareness and to engage with target audiences, which can be an excellent marketing opportunity