The North Face Cultivation Collection has been unveiled as a three-piece lineup of garments for consumers that will keep them comfortable and dry when spending time outdoors for leisure or lifestyle needs.
The ultra-minimalist garments are designed with an all-white aesthetic and are all made with a nylon ripstop fabric that is windproof that offers advanced protection from the elements. The items are all also waterproof to make them essential for wear during the winter or spring when weather conditions are wet.
The North Face Cultivation Collection also comes backed by a lifetime guarantee to address consumer concerns about durability. This helps to enhance the perception of the garments as being more of an investment than a simple collection of fast fashions.
Contemporary Inclement Weather Apparel
The North Face Cultivation Collection is Outdoor-Ready
Trend Themes
1. Minimalist Outdoor Apparel - Opportunity for brands to design and market minimalist outdoor apparel that combines fashion and functionality.
2. All-weather Protection - Opportunity to develop innovative all-weather protection technologies and materials for outdoor apparel.
3. Lifetime Guarantee - Opportunity for brands to offer lifetime guarantees on products to enhance perceived value and durability.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel brands to develop and market more advanced and aesthetically appealing products.
2. Fashion - Opportunity for the fashion industry to incorporate functional and durable designs into their seasonal collections.
3. Textile Manufacturing - Opportunity for textile manufacturers to develop and produce high-performance fabrics for outdoor apparel.