Supreme and The North Face have teamed up for an unlikely combination in this Spring/Summer 2011 collection. Supreme is a leader in urban apparel and skate goods, while The North Face has specialized in providing the ultimate equipment to endure the outdoors in.
This Supreme and The North Face Spring/Summer 2011 collection will make you the coolest kid on the campsite. The line features three sleeping bags, a series of water-resistant jackets and a line of matching hats.
The iconic large Supreme logo is branded on the sleeping bags that come in red, black and even camouflage. It's an unlikely combination, but it may encourage more young urbanites to take interest in camping out and getting to know the back woods better.
Urban Outdoor Apparel
Supreme and The North Face Team Up to Give You Some Serious Outdoor Gear
Trend Themes
1. Urban Outdoor Gear - The combination of urban style and outdoor functionality creates a trend of fashionable outdoor gear for city dwellers.
2. Collaborative Branding - Collaborations between popular brands are a trend to target diverse audiences and tap into new markets.
3. Brand Loyalty - The use of iconic logos on outdoor gear demonstrates the power of brand loyalty among consumers.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can benefit from incorporating urban style and collaborating with popular urban brands to attract new customers.
2. Fashion Industry - The fashion industry can explore the trend of urban outdoor gear and collaborate with outdoor gear brands to diversify their product line.
3. Marketing Industry - The marketing industry can assist in creating effective collaborations between brands and inspire brand loyalty through unique product offerings.