The Non has recently come out with their Spring/Summer 2011 collection entitled ‘Alchemia Mysteria’ that will simply blow your mind. While this is a sophisticated menswear collection, some of its pieces can transform into what resembles a woman's dress with a simple cinch.
Inspired by surrealism paintings, The Non ‘Alchemia Mysteria’ collection and its mystical stylings are sure to entice the mind into believing you were looking into a strange dream.
Implications - Males in modern society are getting more in touch with their stylish sides more than ever before. Products that allow men to experiment with their look are appealing to those who are no longer attracted to the super masculine aesthetic.
Surreal Dream Couture
The Non Spring/Summer 2011 Men's Collection Will Blow Your Mind
Trend Themes
1. Gender-bending Fashion - The Non's collection blurs traditional gender lines, creating opportunities for disruptive innovation in the fashion industry.
2. Surrealist Couture - The Non's use of surrealism as inspiration could inspire designers to incorporate more avant-garde elements into their collections.
3. Men's High Fashion - The growing interest in men's fashion presents an opportunity for luxury fashion brands to expand their offerings.
Industry Implications
1. Fashion - The Non's collection showcases new directions for menswear, making it a valuable reference for designers and fashion brands.
2. Luxury - The Non's sophisticated collection highlights a market for high-end men's fashion, illustrating an opportunity for disruptive innovation in the luxury sector.
3. Retail - With the growing interest in men's fashion, retailers can leverage the trend by creating more diverse product lines that cater to a wider audience.