'Blue Apron,' the New York-based meal kit service, announced the next phase of its expansion initiatives titled 'The Next Course.' Blue Apron held its first-ever 'Investor Day' on May 10th where it unveiled a number of plans for its future. Most notably, the company announced its intention to expand its services beyond what constitutes a meal kit. The brand wants to partner with positive, healthy businesses in order to build a better culture surrounding delivered meal kits and food consumption.
In addition to its expansion plans, the company also wants to focus on both sustainability and scalability. These are both key factors in the growth of Blue Apron as a service, as the company is strongly committed to sustainability. In fact, Blue Apron recently met its green emissions goals, and is now looking to set even more ambitious targets. Following The Next Course initiative, Blue Apron aims to be the go-to choice for home meal kit delivery.
Expanded Meal Kit Services
Blue Apron Announced its 'The Next Course' Growth Initiative
Trend Themes
1. Expanded Meal Kit Services - Blue Apron's "The Next Course" initiative is aimed at expanding its meal kit services to partner with other positive and healthy businesses, creating a better food consumption culture.
2. Scalability and Sustainability - Scalability and sustainability are the two core focuses of Blue Apron's future plans, which offer disruptive innovation opportunities in areas such as supply chain optimization and eco-friendly packaging.
3. Home Meal Kit Delivery Dominance - Blue Apron's aim to become the go-to choice for home meal kit delivery creates disruptive innovation opportunities to improve the meal kit delivery experience for the customer while reducing cost and improving efficiency.
Industry Implications
1. Meal Kit Delivery Services - As Blue Apron continues to expand its meal kit delivery services, opportunities arise in terms of direct healthy partnerships, sustainability practices, and better scalability.
2. Food and Beverage Industry - Food and beverage industry players can keep an eye on Blue Apron's sustainability plans and explore ways to adapt their own sustainability practices, not only as an environmental initiative but also as a way to attract more conscious consumers.
3. Logistics Services - The logistics industry could look to Blue Apron's expansion plans to identify opportunities for innovative supply chain optimization strategies and eco-friendly packaging solutions.