H&M's The New Icons collection is the latest to come of the clothing label. The line is deliberately inspired by models Joan Smalls, Daphne Groeneveld, Lindsay Wixson and Liu Wen who will be used to get across a look that represents the women while off duty.
Incorporated into this apparel series are the looks that many have seen Smalls, Groeneveld, Wixson and Wen wearing while shifting between shoots. Frequently the primary subjects of street style blogs, fans have become well acquainted with their now trademark manners of dress. Given the specificity of the styles, H&M will allow viewers to take from their most memorable ensembles with ankle boots, hats, frilled faux leather and sheer skirts.
Model-inspired Collections
The H&M The New Icons Line is Based on Leading Industry Members
Trend Themes
1. Model-inspired Collections - Disruptive innovation opportunity: Create clothing collections that are inspired by real-life influencers and celebrities, allowing consumers to emulate their favorite styles.
2. Off-duty Fashion - Disruptive innovation opportunity: Develop clothing lines that capture the effortless, casual style of fashion influencers and models, catering to consumers looking for stylish yet comfortable everyday wear.
3. Street Style Focused Brands - Disruptive innovation opportunity: Build clothing brands that curate and replicate the street-style looks of popular models and influencers, offering consumers a ready-made way to achieve trendy and fashion-forward outfits.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Integrate real-life influencer inspiration into clothing lines to drive excitement and consumer engagement within the fashion industry.
2. Retail Industry - Disruptive innovation opportunity: Utilize the concept of off-duty fashion to attract and retain customers by offering stylish and versatile clothing options in retail stores.
3. Social Media Marketing Industry - Disruptive innovation opportunity: Collaborate with influencers and models to promote street-style focused fashion brands through social media platforms, leveraging their massive followings and influence.