Tesla will now offer a device that can act as a tow hitch, as well as a roof rack, for the Model Y. The Model Y has been available to consumers since March and the new products from Tesla could entice customers who prefer vehicles with functional capabilities. As many consumers rely on their vehicles for hobbies like camping, cycling and more. Additionally, many consumers may not view electrically powered cars as utility vehicles, however, this may change.
The tow hitch is priced at $1,000 and it gives the Model Y the ability to tow a total of 3,500 pounds. The roof rack will be available for a price of $450, and both of the new attachments are available from the Tesla website.
Functionality-Focused EV Attachments
Tesla Created a Tow Hitch and Roof Rack for the Model Y
Trend Themes
1. Functionality-focused EV Attachments - The creation and integration of additional functional capabilities and attachments for electric vehicles, such as tow hitches and roof racks, will appeal to customers who require more utility from their cars.
2. Electric Utility Vehicles - The introduction and market penetration of electric vehicles in traditionally non-electric utility vehicle markets will require the development of unique attachments and accessories to cater to customer utility demands.
3. New Markets for Electric Vehicles - The expansion of the electric vehicle market into previously untapped markets, such as outdoors and recreation industries, will require the rebranding of electric cars as utility cars capable of fulfilling different consumer needs.
Industry Implications
1. Auto Manufacturing - Auto manufacturers can innovate by identifying and incorporating new functional capabilities and accessories for electric cars to cater to consumer utility demands.
2. Outdoor and Recreation - The outdoors and recreation industry can introduce electric vehicles, along with unique accessories and attachments, to cater to adventure enthusiasts and eco-conscious consumers who require utility from their vehicles.
3. Energy and Sustainability - The energy and sustainability industry can support the growth and market penetration of electric vehicles by developing efficient infrastructure for charging and catalyzing research in green energy solutions.