Tablet GPS
The Mio C250
Just on time for the holiday season, the C250 is a Personal Navigation Device that is compact and has a very modest price tag. Its dimensions (107.5 mm x 80.7 mm x 23.5 mm) are a bit larger, and the battery is now built-in, but can no longer be changed by the user. The Mio C250 ships as standard with Tele Atlas maps of the region of purchase, combined with the major roads of Europe. This new Mio model will probably become available very soon, because Mio want their share of the very important annual December sales. The recommended retail price for the device is € 250.
Trend Themes
1. Compact GPS Devices - The trend of creating small, low-cost GPS devices presents opportunities for companies to disrupt the existing market and appeal to price-sensitive consumers.
2. Built-in Battery Technology - The adoption of built-in batteries in GPS devices creates a unique opportunity for companies to innovate and appeal to consumers who prioritize convenience and portability.
3. Region-specific Maps - The trend of including region-specific maps in GPS devices presents an opportunity for companies to differentiate their products and appeal to travelers or locals in a specific area.
Industry Implications
1. Consumer Electronics - The emergence of new and innovative GPS devices presents a clear opportunity for companies in the consumer electronics industry to disrupt the market and capture market share with a diverse range of products.
2. Travel & Tourism - GPS devices that include region-specific maps can benefit the travel and tourism industry in providing helpful and localized navigation solutions for tourists and visitors.
3. Automotive - The trend of compact and low-cost GPS devices presents an opportunity for the automotive industry to incorporate navigation technology into cars at an affordable price point and appeal to price-sensitive consumers.