Tommy John has introduced its first dual-gender 360 Sport Line, known as The Medalist Collection. This new range includes both men’s and women’s styles. The silhouettes are designed to enhance everyday performance during warm weather. The collection features five pieces with a distinctive red, white, and blue waistband.
The Medalist Collection utilizes 360 Stretch Performance Fabric, known for its durability and moisture-wicking capabilities. This material is engineered to manage sweat effectively, incorporating mesh cooling zones to dissipate heat and prevent sweat buildup. Additionally, the fabric has antimicrobial and anti-odor properties, addressing common concerns related to hygiene and comfort.
For men, the Medalist Collection offers the 360 Sport Hammock Pouch underwear in various lengths. It includes features like an Air Mesh pouch for enhanced support and a Horizontal Quick Draw® Fly for convenience. The women's segment introduces a 360 Sport Bralette and Brief. The bralette has a scoop neck while the brief includes a cool cotton gusset to prevent rolling and bunching.
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Trend Themes
1. Dual-gender Activewear - Tommy John's Medalist Collection taps into the growing demand for inclusive, high-performance activewear tailored to both men and women.
2. Advanced Moisture-wicking Fabrics - The innovative 360 Stretch Performance Fabric highlights the potential for new materials that effectively manage sweat and enhance comfort.
3. Functional Sport-specific Underwear - Features like the Horizontal Quick Draw® Fly and Air Mesh pouch indicate a shift towards highly-functional underwear designed for athletic needs.
Industry Implications
1. Athletic Apparel - High-performance underwear collections offer new competitive edges within the athletic apparel industry by enhancing comfort and functionality.
2. Textile Engineering - Advancements in moisture-wicking and antimicrobial fabrics signify increased innovation in textile engineering for everyday and sport-specific use.
3. Health and Hygiene Products - Underwear with antimicrobial and anti-odor properties reflect a growing intersection between health and apparel, emphasizing hygiene-centric product development.