The Matchmaker Collection is a carefully designed line of fragrances by Patti Stanger and Eye of Love, known as the experts in pheromones. Patti Stanger is known for her role as the star and executive producer of Bravo's The Millionaire Matchmaker and as the ultimate professional in assisting people in finding their matches.
With that in mind, Patti Stanger aimed to create a line of fragrances that captures the attention of every potential match. It features enticing formulas to attract people to people. The collection includes the Matchmaker Black Diamond Pheromone Parfum, the Red Diamond, the Black Diamond LGBTQ, and the Red DIiamond LGBTQ. Each fragrance is made with vegan ingredients in a cruelty-free manufacturing process.
Pheromone-Based Perfumes
The Matchmaker Collection was Designed by Patti Stanger and Eye of Love
Trend Themes
1. Pheromone-based Perfumes - Innovation opportunity: Develop new pheromone-based perfume collections with different formulations that cater to different genders, sexual orientations, and age groups.
2. Vegan/cruelty-free Fragrances - Innovation opportunity: Develop vegan and cruelty-free fragrances with scents that capture the attention of potential customers, thus tapping into the growing market of eco-conscious consumers.
3. Celebrity-endorsed Fragrances - Innovation opportunity: Partner with celebrities or influencers to develop a line of fragrances that caters to their audience and brand image.
Industry Implications
1. Fragrance & Perfume - Opportunities for innovation in developing new fragrances that cater to consumers' changing taste, preference, and values, creating a unique selling proposition.
2. Cosmetics & Beauty - The use of pheromones and eco-friendly ingredients in beauty products, such as fragrances, opens up opportunities for innovation and market disruption as more consumers seek sustainable alternatives.
3. Fashion & Lifestyle - Partnering with celebrities and influencers to endorse fragrances that align with their image and target audience disrupts traditional marketing strategies while tapping into new market segments.