maharashi introduces its second drop for the Spring/Summer 2019 season and it is entitled 'The Marriage of Heaven and Hell.' The latest capsule draws inspiration from a visionary poet, artist, and mystic from the 17th century, William Blake. The overall capsule explores the contrasting themes of duality, translated through summer-ready apparel designs.
The main element is rooted in breathability, constructing designs from lightweight materials such as hemp jersey and organic cotton. The silhouettes are relaxed and laid back, decorated with artwork by Blake informed through embroidery and up-cycled materials drawn from the military. Notably, one of the most prominent design element that is translated through most of the pieces in the range is the plethora of camouflage and leopard prints.
Heavily Printed Luxe Menswear
The Marriage of Heaven and Hell is maharishi's Latest SS19 Drop
Trend Themes
1. Contrasting Prints Menswear - Opportunity for using contrasting prints in men's fashion using up-cycled materials and embroidery.
2. Sustainable Fabric Menswear - A trend towards sustainable fabrics such as hemp and organic cotton in men's fashion.
3. Art-inspired Menswear - Opportunity for men's fashion to be inspired by classic literature and art, as demonstrated by maharishi's William Blake-inspired collection.
Industry Implications
1. Fashion - This collection presents opportunities for sustainable and art-inspired men's fashion.
2. Textiles - Trend of using sustainable fabrics such as hemp and organic cotton in men's fashion could lead to advancements in sustainable textiles.
3. Art and Literature - Men's fashion inspired by classic literature and art could present opportunities for collaborations with artists and authors.