The W Korea March 2012 shoot celebrates seven years of success, and it rightfully features seven top models on the cover including Crystal Renn, Maryna Linchuk, Hanne Gaby Odiele, Anais Mali, Julia Nobis, Hyoni Kang and Valerija Kelava.
Photographed by Hong Jang Hyun, the editorial titled 'Birthday Girls' is a couture-themed birthday party gone a little bit naughty. Karina Givargisoff’s styling shows off the ladylike pastel frocks from Louis Vuitton’s Spring 2012 collection. The girls all wear colorful wigs with hair by Shon, and gorgeous luxe jewelry pieces by Cartier. Makeup artist Sally Branka added matching pastel lids and juicy pink lips for a sweet, added touch. Manicures by Dawn Sterling included metallic green and lemon yellow. Donnie Myers set design of ethereal tulle and wallpaper adds to the dreamy mood.
Pastel-Haired Editorials
The W Korea March 2012 Shoot is Colorful
Trend Themes
1. Celebrate Couture-themed Birthday - Opportunity for couture brands to create themed events and experiences that celebrate milestones and personal occasions.
2. Colorful Wigs and Jewelry - Opportunity for beauty and jewelry brands to collaborate on colorful and extravagant campaigns and product lines.
3. Pastel Makeup and Nails - Opportunity for makeup and nail brands to offer pastel-colored products and services in line with this trend.
Industry Implications
1. Fashion - Fashion industry can capitalize on couture-themed birthday events and collaborations with beauty and jewelry brands.
2. Beauty - Beauty industry can offer pastel-colored products and services and collaborate with fashion and jewelry brands on colorful campaigns and products.
3. Jewelry - Jewelry industry can collaborate with fashion and beauty brands on colorful campaigns and product lines and capitalize on couture-themed birthday events.